Boutique HR Advisory

People Strategy.
Business Results.

DHW Consulting partners with CEOs, founders, and private-equity leaders to turn people decisions into operating results — clearer organization design, stronger leaders, and HR technology that managers actually use.

0Consulting practices
at DHW
0Client engagements
shown below
0Engagement models
available
0Day plan horizon
for new engagements
01

Executive People Strategy

People agenda tied directly to the business plan and board priorities.

02

Org Design & Transformation

Structure, spans, and change that hold under growth and restructuring.

03

Leadership & Talent

Critical roles, succession, and manager capability where it matters most.

04

HR Technology & AI

Practical HR technology and AI inside everyday workflows — adopted, not shelved.

05

People Analytics

Forecasting and labor-cost insight CFOs can plan with.

Currently advising on

An organization redesign for a 900-person SaaS company • a succession and critical-role plan for a Media company • an HR technology selection for a Non-profit • a joint HR–Finance workforce forecast for an Advertising firm

Why leaders call DHW

HR run as an operating function — not a back office.

Most people problems are business problems in disguise: a structure that no longer fits, a critical role left exposed, a manager without the tools to have the hard conversation. DHW starts there.

For CEOs & Founders

A senior people partner in the room for the decisions that shape the company — hiring, restructuring, leadership transitions — without a full-time search first.

For PE & Boards

Diligence-ready people insight, critical-role risk made visible, and a 100-day people plan that supports the investment thesis.

For CHROs & People Teams

Extra senior capacity for the work that can't wait — transformation, HR tech selection, and analytics — alongside your team, not instead of it.

The firm, by the numbers

$6.4M

Revenue in 2025 — up from $1.1M in DHW's first year, 2019. Full revenue history in About.

2,850

Hires placed by Dennis and Martin over 30+ years as professional recruiters focused on HR.

386

Of those placements were HR executives — CHROs, VPs of People, and Directors of HR.

147

Consulting engagements completed since DHW was founded in 2019, for 89 client organizations.

“The work is not to add more HR. It is to make every people decision clearer, faster, and more consistent — so managers can lead and the business can move.”

DHW Consulting Philosophy

Our Approach →
02 — About DHW

Senior judgment, close to the business.

DHW Consulting is a boutique HR advisory firm founded by Dennis Howard, with Martin Dorf. Its five practices, methods, and client work are set out below.

DH

Dennis Howard

Founder — with Martin Dorf

Dennis Howard founded DHW Consulting with Martin Dorf. Dennis and Martin are former professional recruiters who have spent more than 30 years focusing on HR — placing, advising, and learning from the people leaders they spent their careers recruiting. That vantage point shapes how DHW works: three decades spent inside hiring decisions, across hundreds of companies, gives the firm a recruiter's feel for talent and an operator's respect for what makes people stay.

Dennis spent the first half of his career in executive search, leading senior HR and leadership appointments for growth-stage and investor-backed companies, before moving into retained advisory work for founders and chief executives. He founded DHW to put that recruiting-honed judgment to work earlier — at the moment the organization is designed and the critical roles are defined, not just when a search begins.

Martin Dorf
Co-Founder
Martin Dorf co-founded DHW with Dennis Howard. Martin's recruiting career ran alongside Dennis's for much of those 30-plus years — building HR teams from the first hire up, advising on succession and critical-role searches, and coaching new people leaders through their first year in the seat. At DHW he partners with Dennis on people strategy, organization design, and client leadership, bringing the same long view: he has watched the leaders he placed succeed, struggle, and grow, and that pattern recognition is the heart of the firm's advice.

Together, Dennis and Martin have focused on HR for more than three decades — long enough to have seen hiring booms, restructurings, and every management fashion in between. DHW is the firm they built to share that perspective: recruiters by training, advisors by choice, and still, at root, in the business of matching the right people to the moments that matter.

  • 🎯  30+ years as professional recruiters focused on HR
  • 🧭  2,850 hires placed, including 386 HR executive placements
  • 💼  Firm revenue: $6.4M in 2025; $27.4M cumulative since 2019
  • 🤝  Focus: people strategy, organization design & leadership
  • 💻  Tools: HR platforms, collaboration apps & analytics dashboards
  • 📍  Chicago, Illinois

How we think about the work

Start with the business decision

Every engagement begins with the outcome the business needs — a spin-off, a growth target, a cost position — then works back to the people implications.

Make managers the system

Policies don't change behavior. Managers equipped with clarity, language, and simple tools do. We design for the manager's day, not the HR binder.

Evidence over opinion

Workforce data, labor-cost analysis, and clear baselines — so trade-offs are visible and leaders can decide with confidence.

Leave capability behind

The engagement ends when your team can run it without us. Playbooks, decision frameworks, and coaching are part of every delivery.

Executive AdvisoryInterim LeadershipFractional HR

Firm history: DHW was founded in 2019 by Dennis Howard, with Martin Dorf, growing from executive advisory into five practices and a team of 14 — the two founders plus 12 consultants and associates. The firm has completed 147 consulting engagements for 89 client organizations since 2019, building on the founders' recruiting careers: 2,850 hires placed for 512 client organizations over 30+ years.

DHW by the numbers — firm profile

Our scale: what we earn, how many people we have placed, and how long our work lasts — Dennis and Martin's 30+ years as professional recruiters focused on HR, and the consulting firm they built on top of it in 2019.

$6.4M

Revenue in 2025

$27.4M

Cumulative revenue, 2019–2025

2,850

Hires placed over 30+ recruiting years

21,400

Candidate interviews conducted across those careers

512

Client organizations served as recruiters

147

Consulting engagements since 2019, for 89 organizations

91%

Of executive placements still in role or promoted at 24 months

78%

Of consulting engagements from repeat clients or referrals

Revenue by year

Annual revenue since DHW's founding in 2019 — the seven years sum to the $27.4M cumulative figure above.

2019 — founding year
$1.1M
2020
$1.8M
2021
$2.9M
2022
$4.1M
2023
$5.3M
2024
$5.8M
2025
$6.4M

Hires placed, by level

The breakdown of the 2,850 career placements — every one of them in or around HR, the founders' lifelong focus. Levels sum to 2,850.

HR executives (CHRO / VP / Director)
386
Senior managers & HRBPs
612
Managers & team leads
894
Specialists & early-career HR
958

Also on record: placements made in 44 states, a team of 14 people today (2 founders, 12 consultants & associates), and a typical HR leadership search shortlist presented in 21 days.

Meet the team

A firm of 14: the two founders, a practice lead for each area of expertise, and the consultants who do the work alongside them — plus six further consultants and associates not pictured.

DH
Dennis Howard

Founder · Executive People Strategy

Leads board and CEO advisory. Thirty-plus years recruiting HR leaders before founding DHW.

MD
Martin Dorf

Co-Founder · Leadership & Talent

Leads critical-role, succession and coaching work, built on a career of HR team-building searches.

PR
Priya Raman

Practice Lead · Org Design & Transformation

Background: a former transformation director who has led three large-scale restructures.

SL
Sarah Lindqvist

Practice Lead · HR Technology & AI

Background: HR platform implementations and AI adoption programs across Tech and SaaS firms.

MB
Marcus Bell

Practice Lead · People Analytics & Planning

Background: workforce planning run jointly with CFO offices; labor-cost modeling specialist.

EV
Elena Vasquez

Senior Consultant · Executive People Strategy

Background: people diligence for investor-backed transactions and 100-day planning.

TO
Tom Okafor

Senior Consultant · Leadership & Talent

Background: executive assessment and manager coaching for first-line leaders.

RK
Rachel Kim

Engagement Manager

Background: runs engagement delivery, diagnostics and the firm's client rhythm.

Sectors served

Tech

Companies redesigning structure, leadership and hiring as they grow.

Media

Content and publishing organizations working through change, succession and new operating models.

Non-profit

Mission-driven organizations building people strategy and leadership succession on constrained budgets.

Advertising

Agencies where talent is the product — critical roles, retention and manager capability.

SaaS

Subscription software firms scaling headcount, spans and workforce plans with Finance.

03 — Our Expertise

Five practices. One integrated people agenda.

Select a practice to see its services, methodology, deliverables and an engagement example — then try its interactive tool. Each practice shows something different, in the way that practice actually works.

Each practice example names the client sector — Tech, Media, Non-profit, Advertising or SaaS. The interactive tools use only the inputs you set.

04 — Client Engagements

Client work that shows the logic.

Every card below names the client sector — Tech, Media, Non-profit, Advertising or SaaS — and shows how DHW diagnoses, sequences, and measures the work.

Client voice

Senior decision-makers — CHROs, VPs of People, CFOs and CEOs — across Tech, Media, Non-profit, Advertising and SaaS.

“DHW gave us a people agenda the board could actually debate — priorities, owners, and the critical roles we couldn't afford to lose, on two pages.”

Karen Doyle · CEO — SaaS

“The first HR advisors who spoke in labor-cost terms our CFO trusted. The shared forecast ended a year of dueling spreadsheets.”

James Osei · CFO — Tech

“They redesigned our structure with the managers who had to run it — and stayed until the new routines held without them.”

Laura Bennett · VP People — Media

“As CHRO, I needed a partner who gets both mission and margin. DHW built succession cover for the leadership roles we cannot afford to lose — without adding cost we cannot carry.”

Alicia Grant · CHRO — Non-profit

“In an agency, talent is the product. DHW helped us protect our critical client and creative leaders, and gave our managers a practical way to hold on to them.”

Daniel Reeves · CHRO — Advertising

“Scaling headcount fast, we needed structure without bureaucracy. DHW sequenced the spans, hiring and manager routines so growth didn't break how the company works.”

Nadia Rahman · VP People — Tech

05 — Impact Dashboard

DHW's capabilities, across all five practices.

This dashboard shows what each practice measures and how the measures connect, across clients in Tech, Media, Non-profit, Advertising and SaaS. Toggle the metric to explore 12 months of composite data, plotted in full below.

Capability Dashboard — Five Practices, One Composite View

Baseline = Month 1 • Composite data across the five practices, showing the measures each practice owns — Strategy sets the agenda, Org Design changes structure, Talent protects critical roles, HR Tech drives adoption, Analytics evidences the result

Engagement Index over 12 months

Rises from 62 to 81 (+19 points) as manager routines and clarity work take hold.

Hover or tap a point to inspect a month.
Composite (all five practices combined)Benchmark (flat reference)

Where value would be looked for

Allocation of attention by value lever — a planning view (sums to 100%)

Practice mix across the firm

Share of effort across the five DHW practices in a combined engagement

Interactive Estimator

What could clearer people practices be worth?

Move the sliders with your own assumptions. This is a discussion tool — not a guarantee — using a simple model: avoided replacement cost from a 3-point turnover reduction.

Estimated annual opportunity $961,875

Based on ~14 fewer exits a year (a 3-point turnover reduction, from 16% to 13%) at 75% of salary ($71,250) in replacement cost per exit. The estimate is driven by headcount, salary, and the fixed 3-point reduction — your current turnover rate sets the starting point shown here. Excludes manager time, vacancy, and onboarding drag.

Discuss your numbers →
06 — Approach & Engagement Models

A disciplined path from diagnosis to independence.

Click each phase to see the work, the deliverables, and the decision it enables.

Advisory

Executive Advisory

A defined question, a senior answer. Board prep, org decisions, critical-role risk, and people diligence — scoped in weeks.

Project

Transformation Project

A sequenced program with milestones and measures — org design, HR tech implementation, or performance redesign.

Interim / Fractional

Interim & Fractional Leadership

Senior HR leadership inside the business for a season of change — while you hire, restructure, or scale.

07 — Insights & Firm News

A firm that publishes, hires, and shows up.

Reports, thinking, and firm news from the practice — 2026.

Latest insights & reports

Reports and articles from the DHW team

2027 HR Trends Outlook
Annual report · The people priorities boards will fund next year
Oct 28, 2026
Salary & Talent Market Report 2026
Compensation and hiring conditions across Tech, Media, Non-profit, Advertising and SaaS
Sep 15, 2026
AI in the People Function: Adoption Benchmarks
Benchmark note · Where AI is actually used in HR workflows — and where it stalls
Aug 19, 2026
Spans, Layers, and the Manager's Tuesday
Article · Why structure changes fail at the manager's desk, not the org chart
Jul 8, 2026
Critical Roles: The Succession Conversation Boards Avoid
Article · Naming exposure before it names you
Jun 3, 2026

Firm news

Announcements from the firm

Priya Raman named Practice Lead, Org Design & Transformation
Leadership announcement
Oct 6, 2026
DHW expands Media & Advertising coverage
Two senior consultants join the sector team
Sep 2, 2026
Named "Boutique HR Advisory of the Year"
Midwest HR Excellence Awards
May 14, 2026
DHW opens East Coast advisory coverage
Serving Tech and SaaS clients from a New York base
Jan 20, 2026
Upcoming event

Live Briefing: Planning Your 2027 Workforce

Thursday, December 3, 2026 · 12:00–1:00 PM CT · Online
Dennis Howard and Marcus Bell walk through the 2027 outlook: hiring conditions, labor-cost pressure, and the three workforce decisions to make before January.

Register interest →
Monthly Briefing

The People Agenda — DHW's monthly HR briefing

One email a month: the new report, the month's hiring conditions, and one idea worth stealing. Subscribing drafts an email to the firm.

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Free Assessment

People Function Health Check — free 30-minute assessment

DHW's standard lead-in offer: a senior consultant reviews your structure, critical roles, and workforce numbers, and gives you a written first read — no proposal attached.

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08 — Contact

Start with a conversation, not a proposal.

Tell us the decision you're facing. We'll respond with honest first thinking — whether DHW is the right fit or not.

What happens next

  1. A 30-minute introductory call
  2. A short written point of view on your situation
  3. A scoped proposal only if there's a clear fit

Direct

Email: consulting@dhwcs.com
Office: 214 W Institute Place, Chicago, IL
Hours: Mon–Fri, 9am–5pm CT

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